Next, the company formally created an internal Carbon Committee. Founded with the goal of lowering corporate emissions year-over-year, IdeaScale’s Mission Carbon Committee quickly gained traction, including the involvement of CEO Rob Hoehn. During a subsequent town hall meeting, the Mission Carbon Committee was formally announced and opened up to all employees, leading to several new members, and a total team size of six. Covering a range of functions — from management to accounting to sales — the Committee decided that its most effective course of action would be to split up identified strategies based on individual interests and capabilities.

With monthly meetings, the Committee regularly tracks mitigation progress and continues to interact with the organization as a whole, presenting during town halls, sharing employee stories, and always leaving the door open to more involvement. A group such as IdeaScale’s Mission Carbon Committee is essential to effective corporate mitigation — the team not only ensures successful completion of identified goals, but also offers interested individuals a hands-on way to be involved in sustainable activity while simultaneously keeping the employee base as a whole informed. At its very core, the Mission Climate Committee has ingrained sustainability into IdeaScale’s DNA.