Sustainability Marketing: Tell a Climate Story with a Validation Badge
Share your sustainability commitment with buyers quickly and clearly with RyeStrategy Emissions Reduction Leader validation badges, awarded annually to small and medium-sized businesses actively taking climate action.
When making purchases, buyers consider a number of factors that influence their final decision. According to the Economist Impact, there was a 71% increase between 2016 and 2021 in online searches for sustainable products across the globe. It is evident sustainability has emerged as an influential factor when buying goods. Now the main question is, do green claims have an actual impact on sales growth? The answer is yes. McKinsey and NielsenIQ’s study revealed that products with ESG-related claims had a 1.7 percentage-point advantage in CAGR over those without such claims. Making sustainability action and ratings visible to buyers benefits companies by positioning them ahead of competitors who lack eco-friendly commitments and visible indicators of green practices. An annual climate action badge, validated and awarded by a reputable third party, that showcases carbon emissions reduction progress can help your business increase sales among consumers and differentiate you from the competition.
At RyeStrategy, we are thrilled to share the latest updates to our Emissions Reduction Program, designed to empower businesses on their journey to net zero carbon emissions. Our 2024 program features streamlined pathways, expert guidance, and new badge designs to celebrate your journey towards a sustainable future. We enable our clients to highlight their efforts and achievements, and with these updates, we aim to provide the recognition tools needed to demonstrate your commitment to sustainability and inspire others in the industry.
"Climate action is not just about reducing emissions; it's about distinguishing your brand, inspiring your employees, and leading in your industry,” explains Hannah Miskowitz, Sustainability Director at RyeStrategy. “Our new emission verification badges are symbols of our client’s commitments to a sustainable future that they can use to differentiate themselves. Net zero emissions is possible to achieve, and with our assisted guidance at each level, I believe any business can do it."
What is Sustainability Marketing?
Sustainability marketing is the practice of promoting a company's environmental and social responsibility initiatives as a major component of its brand identity. This method communicates what a company does to minimize and mitigate its impact on the environment. Businesses share their sustainability journey with stakeholders to improve brand reputation. Consumer demand for transparency and ethical practices continues to grow. Which is why sustainability marketing is necessary for companies to show they align with customer values.
How to Use Sustainability Marketing for Strengthen Your Brand
Today’s environmentally conscious market wants to know what your company is doing to reduce harm to the environment. For example, common labels used by thousands of businesses include USDA certified organic foods and LEED certified green buildings. These recognizable labels tell a very clear story. If a consumer has to dig for information regarding sustainability progress–something is wrong. It is important to emphasize green initiatives and for individuals comparing companies. Displaying a commitment to environmentally friendly practices sends a message that you care and are committed to climate action. Using imagery can help build a positive brand image. Clear symbols that represent your sustainability efforts make it easier for consumers to see and understand your commitment. This form of communication can differentiate your brand within your industry, making it stand out as a leader in responsible practices. This transparency not only creates trust with customers but also encourages consumer loyalty and positive word-of-mouth.
Showcase Sustainability Progress With Climate Action Badges
Awarded annually, RyeStrategy’s newly designed Emissions Reduction Program badges represent five meaningful carbon reduction milestones on your path to net zero emissions. RyeStrategy experts understand pursuing sustainability is not as simple as one leap from start to finish. Each step of the way matters. From Level 1, where you calculate and offset scope 1 and 2 emissions, to Level 5, achieving net zero through comprehensive decarbonization strategies, each badge represents a commitment to environmental stewardship and leadership in your industry. By the end of the program, RyeStrategy sustainability managers would have guided your company through the creation of mitigation strategies, climate impact announcements, establishment of a sustainability committee, and climate disclosure.
Program Updates: Guiding You Towards Net Zero
Our commitment to your success goes beyond badges. Each level of our program is accompanied by a detailed climate action plan, personalized support from RyeStrategy sustainability managers, and access to carbon management solutions. We ensure that your journey to sustainability is not only impactful but also seamlessly integrated into your business operations.
Whether you're a small or medium-sized business, our Emissions Reduction Program offers a clear and non-disruptive path to successfully utilizing sustainability marketing to showcase your commitment to environmental responsibility. RyeStrategy, a CDP accredited partner, is prepared to navigate the complexities of carbon management.
Our guidance in carbon accounting solutions ensures that small businesses can run seamlessly while nurturing their valuable relationships. We’ve empowered companies like VCNY Home and RedCloud Consulting to meet their climate disclosure deadlines without disruption to their operations. Our expert assistance at every level of our Emissions Reduction Program positions your business for successful partnerships and growth opportunities.
Learn more about our Emissions Reduction Program and your journey today. Contact us to speak with a sustainability manager and discover the business benefits of climate action.
Learn about our affordable carbon footprint solutions for small and medium-sized businesses
Book a free strategy session to discuss your climate goals with a sustainability manager.
About RyeStrategy
Based in Seattle, RyeStrategy is a CDP-accredited, mission-oriented company specialized in carbon accounting, mitigation coaching, and climate disclosure solutions for organizations at any point in their sustainability journey. Learn how RyeStrategy helped Salesforce, Ideascale, and Wazoku achieve their sustainability goals.
From exhaustive carbon footprinting and mitigation coaching, to setting science-based targets and reporting climate data to CDP, SBTi or custom reporting platforms, RyeStrategy acts as a hands-on extension of the team, custom-tailoring services to fulfill climate disclosure requirements easily and accurately.
Meet with a sustainability specialist to learn more about RyeStrategy solutions.
